CUP - Click to donate

So a few months back, Nicholas, amazing director of the Power of 10 Sen, told me about their plans for the launch of a new campaign, which naturally got everyone (read: me) excited.

Did you know that in Cambodia, 80 percent of the deaths that occur are attributed to water-borne diseases, such as cholera and dysentery? And the ones most vulnerable to this problem are none other than the children. 11 000 children die every year from diarrhea due to the lack of proper sanitation, and 25% of the deaths of children under 5 years old are due to the consumption of dirty water.

As one of the solutions to this predicament, Communities Unite for Purewater -- CUP -- has been launched. With every hit to their website, corporate sponsors donate 10 cents to the fund that has been set up, and the money is used to provide the people of Cambodia with access to clean water.

The illnesses caused by dirty water cause the children to lose focus on their education and instead take up jobs to earn money after their parents or relatives get affected by the situation. Inadequate education leaves the children with no means by which they can improve themselves, which creates a cycle of poverty.

See how one thing leads to another?

The concept that the Power of 10 Sen is based on is so simple, yet so astoundingly brilliant and effective. A previous campaign launched by the Power of 10 Sen, within the span of a little more than two months in 2009, raised nearly USD 50 000.

All with a contribution of 10 cents.

From each of you.

And this time it is so much easier, because all you have to do is click.

:)